/TV Sports: Jaguars-Bills Streaming Experiment a Success, for What It Is

TV Sports: Jaguars-Bills Streaming Experiment a Success, for What It Is

Photo

Jacksonville’s Telvin Smith after a second-quarter touchdown against the Bills in London. The game was streamed on Yahoo.

Credit
Stephen Pond/Getty Images Europe

Think of the expectations raised by this partnership: the N.F.L. behemoth and Yahoo, with its strong sports presence and more than one billion users worldwide, uniting to stream a single game to 185 countries. You had to wonder how many Europeans and Asians, as well as Americans, were going to watch this webcast of the Jacksonville Jaguars-Buffalo Bills game Sunday from London.

It would have been better to cast marquee teams like Green Bay and New England as digital guinea pigs for Yahoo, not the 1-5 Jaguars and the 3-3 Bills. But it’s still N.F.L. football, right?

Most of the results were announced Monday and can be viewed in two ways.

As an experiment, the webcast was a success for Yahoo and the league. It commanded a substantial global audience of 15.2 million unique users.

“It exceeded all our…

Read Story