Think of the expectations raised by this partnership: the N.F.L. behemoth and Yahoo, with its strong sports presence and more than one billion users worldwide, uniting to stream a single game to 185 countries. You had to wonder how many Europeans and Asians, as well as Americans, were going to watch this webcast of the Jacksonville Jaguars-Buffalo Bills game Sunday from London.
It would have been better to cast marquee teams like Green Bay and New England as digital guinea pigs for Yahoo, not the 1-5 Jaguars and the 3-3 Bills. But it’s still N.F.L. football, right?
Most of the results were announced Monday and can be viewed in two ways.
As an experiment, the webcast was a success for Yahoo and the league. It commanded a substantial global audience of 15.2 million unique users.
“It exceeded all our…