/NFL hopeful Trump administration leads to win in Super Bowl ads rights case vs. Canada

NFL hopeful Trump administration leads to win in Super Bowl ads rights case vs. Canada


Jenna West, Special to USA TODAY Sports

Published 2:46 p.m. ET June 30, 2017 | Updated 2:46 p.m. ET June 30, 2017

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WASHINGTON — National Football League officials think the Trump administration can help them win their legal case against Canada’s TV commission regarding Super Bowl advertisement rights, a top NFL lobbyist said Friday.

President Trump announced in April that he intended to renegotiate the North American Free Trade Agreement after earlier saying the U.S. should withdraw from NAFTA. On the campaign trail, Trump called the 1994 trade agreement between the United States, Canada and Mexico “the worst trade deal maybe ever signed anywhere.”

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Jocelyn Moore, senior vice president of public policy and government affairs for the NFL, said Trump and U.S. Trade Representative Robert Lighthizer are taking stronger steps to protect the NFL’s intellectual property rights in NAFTA than the previous administration.

“We feel like the president has outlined…

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