/N.F.L. Pushes Deeper Into Overseas Market

N.F.L. Pushes Deeper Into Overseas Market


Jaxson de Ville, the Jacksonville Jaguars’ mascot, at Wembley Stadium in 2014. The Jaguars play there on Sunday.

Charlie Crowhurst/Getty Images

LONDON — The N.F.L. shield is again flying beside the Union Jacks on Regent Street. Banners with pictures of players like Blake Bortles and Ryan Tannehill are plastered near Wembley Stadium. Fans from all corners of Europe are arriving in jerseys eager to tailgate.

In what is now an annual rite of fall, the N.F.L. is back in London to play regular-season games, the main pillar of its bid to find new riches overseas and build what is already a $12-billion-a-year business.

By some measures, hosting games in London has been a success. The number of fans here who claim to be “very interested” in the N.F.L. has doubled to 3.1 million in the last five years. All but one of the 14 games played here have sold out, including the matchup between the Buffalo Bills and the Jacksonville Jaguars on Sunday, when the…

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