Lonzo Ball wore his own signature shoes, the $495 Big Baller Brand ZO2s, for the first two games of the Summer League. Then, when Ball returned from injury, he wore Nike Kobe ADs and proceeded to have his best performance of the Summer League.
He went on to wear signature shoes of Adidas’ James Harden and Under Armour’s Stephen Curry the next two game, continuing to put up impressive numbers. On the surface, the whole “switching it up” of the footwear seemed like a gimmick with a motive in mind. It just didn’t make sense for Lonzo to be wearing the signature shoes of other NBA stars rather than giving exposure to his own brand. It had to be a LaVar Ball marketing ploy, right?
Well, according to LaVar, it basically was – but the motivation was spiteful.
LaVar commented to ESPN this weekend about Lonzo’s footwear and he explained why he went from Nike to Adidas to Under Armour in consecutive games.
“It’s making a statement to the brands of what they could have had with an open mind. The players are the brand ambassadors. The brand is nothing without the players.”