/Essay: In Pursuit of Millennials, More Fun in Sports. But Still No Twerking.

Essay: In Pursuit of Millennials, More Fun in Sports. But Still No Twerking.

And the reason for this relaxation of stuffiness? “I think that part of it is trying to reach the millennial and this new age of fans and having more fun,” Dean Blandino, the N.F.L.’s former chief of officiating, told Fox Sports, his new employer.

Sports officials and leagues have been flailing about to get young adults to care about their games. Millennials are the largest population group in the United States, according to census figures. But traditional sports are less urgent to those in the 18-to-34 age bracket than they were to their parents and grandparents.

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Fans of Aaron Judge in the stands. No word yet on whether the next enticement for millennials will have Judge joining the cast of “Big Brother” on his days off.

Credit
Jae C. Hong/Associated Press

A study of American sports fans published in March by L.E.K. Consulting, a global firm, portrayed a stark generational divide. Cord-cutting millennials are increasingly abandoning cable television and traditional sports for online video game tournaments and other…

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