Michael Jordan has long been protective of his image. He even told everyone using the Crying Jordan meme that they better not try to make a dollar off it without him collecting all the royalties.
But Nike seems to have gone a bit far to protect its most important endorser. All the way down to filing an appeal against another one of its most important endorsers.
As far as we can tell, Rob Gronkowski’s logo has not been used anywhere – it was still in the stages of being approved for a patent. But it’s possible to see why some might think it resembles Jordan Brand’s famed Jumpman silhouette. Here’s a look at the two logos in an overlay (with the Jumpman turned a transparent red to allow for easier distinguishing):
Gronkowski logo via ESPN/USPTO filing. Jumpman via Nike.
There are a few clear differences:
- Gronkowski’s feet are planted, while Jordan’s are in the air.
- He’s clearly holding a football, not a basketball.
- The motion is…